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  • 22 Tips

    22 Tips To Improve Your AdWords Campaigns

    30th April 2018

    AdWords is a great way to drive traffic to your site to increase sales or drive lead generation. It is simple to setup and get started but can easily burn through your marketing budget if not managed actively. In this article, we have identified 22 areas of focus that will help you improve your click-through-rates […]

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  • Social Media

    Facebook vs LinkedIn: Which is best for B2B marketing?

    23rd April 2018

    LinkedIn is arguably the first port of call for most B2B marketers. But Facebook’s technology, volume of users and data (although a touchy subject at the moment) allow it to compete effectively in the B2B space. 94% of B2B marketers feel LinkedIn is the most reliable to distribute business related content – but is that […]

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  • Google Analytics

    Advanced Guide to Improving Your AdWords Quality Score

    16th April 2018

    In order to run a successful paid search campaign its massively important to have a solid understanding of the Quality Score metric. Although it pains PPC advertisers everywhere, it is actually a hugely useful barometer to measure your success. Love don’t loathe it – we do! Let’s dive right in. What is Quality Score & […]

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  • Paid Search

    Introduction to Paid Search (PPC)

    9th April 2018

    What is Pay Per Click? Sometimes confused with paid search – which refers to PPC on search engines, it’s one of the most commonly used forms of online advertising. And it’s among the simplest to understand too. Pay per click is just what it sounds like – you, the advertiser, pay every time someone clicks […]

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